Packaging and Point of Sale

My last project was for the National Student Awards competition - namely the brief to design packaging and point of sale for Homebase and their new "Grow Your Own" range.

I adapted a WW2 "Dig For Victory" style theme, and created posters, packaging and ideas on the same theme - eventually deciding on several angles including a ration book style of seed packets and books, colour coded for the seasons, and a classic brown paper package style packaging for the main product, based around a Red Cross parcel. All these can be viewed on my website in the gallery, or by clicking on this link: http://www.rebeccaholder.com/growyourown.html

I know it is very unlikely I will win the award - the competition is amazing, and the previous winners' works are incredible, but I hope they choose to display my work, and print it in some form in their published booklets. Although, winning one of the coveted yellow pencils would be lovely indeed...